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Exciting New Horizons: A Hotel Opening Series from an Insider's Perspective

  • Unlock My Travel
  • Feb 25
  • 3 min read

Updated: Feb 28

Welcome to the launch of our new blog series dedicated to the fascinating world of hotel openings! As a Finance Firector with extensive experience in the hospitality industry, I’ve personally overseen two successful hotel openings in Europe and am currently preparing for my third in Prague. This wealth of experience provides me with unique insights into the intricate dance of planning, financing, and executing a successful hotel opening. In this series, I aim to shine a light on the behind-the-scenes processes, challenges, and triumphs that come with introducing a new hotel to the market.



Snow-covered cityscape with buildings, churches, and distant towers under a cloudy sky. Subdued colors create a calm winter mood.
Prague, Czech Republic

In addition to sharing my insights on the steps involved in hotel openings, I will also report on exciting hotel openings from around the globe in each post. This will not only keep you informed about trends and innovations within the industry but also inspire you with examples of remarkable properties that are making their debut.


What to Expect in This Series

In this series, I will guide you through the entire lifecycle of a hotel opening, from conceptualization to grand opening day. Here’s a sneak peek at the topics we’ll cover in our upcoming posts:



Illuminated hotel sign on ornate balcony of a historic building with warm lighting. The facade has intricate designs and glowing windows.

  1. The Conceptual Framework: Understanding market research, identifying unique selling propositions, and establishing a clear vision for the new property.


  2. Financial Feasibility: Insight into financial modeling, budgeting, securing funding, and analyzing potential return on investment. Learn the vital metrics and KPIs that determine a project's success.


  3. Site Selection and Due Diligence: What makes a location ideal for a hotel? We’ll discuss the nuances of market analysis, zoning regulations, and site assessments that every investor and developer should consider.


  4. Designing the Guest Experience: Exploring the collaboration between architects, designers, and hotel operators to create a space that not only looks stunning but serves the needs of the guests.


  5. Operational Planning: Delve into the development of operational structures, selecting the right technology platforms, and establishing service standards before welcoming your first guests.


  6. Marketing and Pre-Opening Strategies: Discover how to build buzz and create a loyal customer base before opening day, including digital marketing tactics, social media engagement, and partnerships with local businesses.


  7. The Big Day – Opening and Beyond: Insights on the logistical aspects of a successful grand opening, including staff training, VIP events, and revenue management strategies to ensure smooth operations from day one.


  8. Post-Opening Assessment: Evaluating the performance of the new property, gathering guest feedback, and making the necessary adjustments to optimize revenue and guest satisfaction in the early days.


    Seven people in formal attire having a meeting around a table with papers and laptops in an office with plants and shelves in the background.

Why This Series Matters

Opening a hotel is a monumental task, with many moving parts and potential pitfalls that require careful management and innovative thinking. As someone who has navigated this complex landscape, my goal is to provide readers—both industry insiders and aspiring hoteliers—with valuable insights and practical advice drawn from real-world experiences.


Whether you’re an investor exploring new opportunities, a hospitality professional seeking to expand your knowledge, or simply someone intrigued by the glamour and grit of the hotel industry, this series promises to offer a wealth of knowledge that demystifies the process of opening a hotel.

In total, this series will feature eight comprehensive posts designed to engage and inform you every step of the way. I invite you to join me on this journey as we unlock the secrets to successful hotel openings.

Stay tuned for the first post, where we will dive into the conceptual framework of hotel openings, laying the foundation for the exciting series ahead!


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